"The group started its journey in 1983 by establishing a unit for manufacture of cement colourant used for beautification of cement floor, popularly known as "Oxide Colour".
The products were soon launched in a smaller pack for which there was an intrinsic demand in the market. In the year 1993 first diversification was made by developing cement based paint.
The brand "Crimocem" soon established its own identity in the market by dint of its sheer quality. The product was later upgraded to "Crimocem Super", a rapid hardening self-curing decorative cement based paints, first of its kind in the market. The product got wide acceptance in different projects undertaken by various institutional and servicing agencies.
In the year 2003, the group set up a factory in the business of Acrylic Emulsion Based Paints, both for interior and exterior application, Water Based Cement Primers, Wall Putty and Tile Adhesive which instantaneously made their presence felt in the market. To keep up with present marketing pattern Automatic Machine Dispensing System has been introduced to cater to the exact need of ultimate consumers. The Group has now entered into the business of Construction Chemicals by launching five new products.
The brands of the Group are well established not only in the retail market but also in prestigious institutions like PWD, CPWD, MES, BSF, CPT, IOC, HAD, DSP, Techno India etc. and housing projects like Merlin Group, Siddha Group etc."